I’m a full-stack growth marketer for cash-pay Healthcare clinics. My experience runs across applying strategy, sales, marketing, customer psychology, and automated systems in different Healthcare and wellness environments.
I’m strongest at turning complex business problems into clear strategy, practical plans, and determining the highest impactful moves.
Owning the client lifecycle means I own the marketing message, the follow-up, the consultation script, the checkout and the re-book all of which belong to one measured system. When it is one system, you can finally see which part is costing you money or making you money instead of guessing. My experience working in insurance based Healthcare system with compliance heavy environments and also cash-pay Healthcare and Cosmetics has given me a wide perspective and more creative views on achieving the goal of revenue growth. What this means for you is, I have the unique ability to think outside the box while most people just use another "Healthcare marketing template".
However, I believe, if you continue to do the same as everyone else, expect the results to be the same as everyone else. And that is not my standard. It comes down to what works, and how we can get your differentiation out there so new clients can find you, choose you, and keep coming back to you.
The outcome I am after for every Med Spa partner is predictable revenue: growth you can plan around, and enough room to go back to the reason you opened the clinic in the first place.
Four principles I don’t bend
No spend, no campaign, no automation until the customer buyer psychology is assessed, the Key Performance Indicators are determined, measured and the leak has a number attached.
One person accountable from first inquiry to fifth rebook. This brings isolated marketing tasks together to work as one ecosystem rather than have you put together the numbers from different agencies and make sense of it and apply it as a whole. Saving you more time.
We fix or improve what the clinic already has before we add traffic it cannot hold. This also costs you zero in additional advertising spend and has the highest return in margins.
You see the same numbers I do, in plain language, every month. I propose the plan, you approve or amend it, and I move forward.
What the work has produced
Across Cash-pay and Insurance based Healthcare engagements
Med spa owners at $500k to $1M
Owners with proven operational excellence, and a team who provides high standards of service, but — missing the scalable marketing ecosystems that work together instead of fragmented or partially working system so you have sustainable revenue growth.
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